Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study

  • Cristian Buzeta (Speaker)
  • De Keyzer, F. (Speaker)
  • Nathalie Dens (Speaker)
  • Patrick De Pelsmacker (Speaker)

Activity: Talk or presentation › Oral presentation › Academic

Period24 Jun 2022
Event titleInternational Conference on Research in Advertising
Event typeConference
LocationPrague, Czech RepublicShow on map
Degree of RecognitionInternational

Research programs

  • ESHCC M&C

Related content