Digital Faces, Real Impact: Exploring the Power of Virtual Influencers in Prosocial Campaigns

Kim, J. (Organiser)
Eunjin (Anna) Kim (Organiser)
Slot, M. (Organiser)
Verboord, M. (Organiser)
Nguyen, S. (Organiser)
Le, P. H. (Organiser)

Department of Media and Communication

Activity: Participating in or organising an event › Organising and contributing to an event › Academic

Description

“Do you follow any virtual influencers on social media?” On Tuesday, 1 October 2024, the JIM and ROCCS research clusters from ESHCC’s research institute ERMeCHS hosted a seminar with Dr. Eunjin (Anna) Kim from USC Annenberg School of Journalism. After an introduction by Dr. Jinju Muraro, Dr. Kim presented her latest research on virtual influencers and their effectiveness in prosocial campaigns.

Period	1 Oct 2024
Event type	Seminar
Location	Rotterdam, NetherlandsShow on map

Research programs

ESHCC M&C

Documents & Links

https://my.eur.nl/en/eshcc-employee/news/digital-faces-real-impact-exploring-power-virtual-influencers-prosocial-campaigns

Digital Faces, Real Impact: Exploring the Power of Virtual Influencers in Prosocial Campaigns

Description

Research programs

Documents & Links

Related content

Activities

Responsible Organizations: Communication, Change and Society (ROCCS) (External organisation)