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Effects of emotional expression on the recall and evaluation of television commercials
G Antonides (Speaker)
SH Ramadhin (Speaker)
Erasmus School of Economics
Activity
:
Talk or presentation
›
Oral presentation
›
Academic
Period
16 May 1995
Event title
Marketing today and for the 21st century
Event type
Other
Location
Cergy-Pontoise, France
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Research programs
ESE - MKT
X