Effects of emotional expression on the recall and evaluation of television commercials

  • G Antonides (Speaker)
  • SH Ramadhin (Speaker)

Activity: Talk or presentation › Oral presentation › Academic

Period16 May 1995
Event titleMarketing today and for the 21st century
Event typeOther
LocationCergy-Pontoise, FranceShow on map

Research programs

  • ESE - MKT