Emotional contagion: an asset or a liability in sales

  • Verbeke, W. (Speaker)
  • S Backus (Speaker)
  • S van Rookhuijzen (Speaker)

Activity: Talk or presentation › Oral presentation › Academic

Period16 May 1996
Event titleMarketing Today and for the 21st century, pp. 2065-2069
Event typeOther
LocationCergy-Pontoise, FranceShow on map

Research programs

  • EUR ESE 10