Going too far? Consumer responses towards personalized content on Facebook from different sources

De Keyzer, F. (Speaker)
Sanne Kruikemeier (Speaker)
Guda van Noort (Speaker)

Department of Media and Communication

Activity: Talk or presentation › Oral presentation › Academic

Period	2019
Event title	ICA 69th Conference
Event type	Conference
Location	Washington D.C., United StatesShow on map
Degree of Recognition	International

Research programs

ESHCC M&C

Related content

Activities
Tipping point of personalization. Consumer responses to personalized advertising in different online contexts mediated by human perceptions of the brand
Activity: Talk or presentation › Oral presentation › Academic

Research output
GOING TOO FAR? HOW CONSUMERS RESPOND TO PERSONALIZED ADVERTISING FROM DIFFERENT SOURCES
Research output: Contribution to journal › Article › Academic › peer-review