Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research

  • Lars Bergkvist (Speaker)
  • De Keyzer, F. (Speaker)
  • Cristian Buzeta (Speaker)

Activity: Talk or presentation › Oral presentation › Academic

Period24 Jun 2022
Event titleInterational Conference on Research in Advertising
Event typeConference
LocationPrague, Czech RepublicShow on map
Degree of RecognitionInternational

Research programs

  • ESHCC M&C

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