How does co-creation with customers contribute to a firm's disruptive innovation performance? The moderating role of customer market power

  • Heij, C. (Speaker)
  • Henk Volberda (Speaker)

Activity: Talk or presentationOral presentationAcademic

Period7 Jul 2016
Event titleEGOS Conference, Sub-theme 29: Understanding Power and Readiness to Change by Studying the Interactions and Perceptions among Leaders and Followers
Event typeOther
LocationNapelsShow on map

Research programs

  • RSM S&E