Marketing and quality management for industrial service products and product services.

  • PMHM (Paul) Matthyssens (Speaker)
  • JB Vollering (Speaker)
  • JJW Bosch (Speaker)

Activity: Talk or presentationOral presentationAcademic

Period18 Apr 1996
Event titlePaper presented at the Workshop on Service Productivity II, EIASM
Event typeOther
LocationMadridShow on map

Research programs

  • RSM MKT