The arms race in advertising: An ineluctable tragedy?

  • AThH Pruyn (Speaker)
  • HJ Riezebos (Speaker)

Activity: Talk or presentation › Oral presentation › Academic

Period14 Jul 1996
Event titleXXVth Annual Conference of the European Marketing Academy (EMAC)
Event typeOther
LocationBudapest (Hungary)Show on map

Research programs

  • RSM MKT