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THE COST OF PRIVILEGE: UNPACKING THE NEPOTISM DISCOUNT IN BOLLYWOOD

Activity: Talk or presentationOral presentationAcademic

Description

Abstract
Belonging to an established family provides clear economic advantages. Members of such dynasties benefit from inherited sociocultural capital, placing them in favorable market positions and easing their access to resources. However, despite these advantages, dynastic producers do not always excel in contemporary markets. Previous research offers supply-side explanations: dynastic producers may lack the drive and skills found in their counterparts. This paper investigates an additional demand-side factor concerning how society views the work of dynastic producers. We introduce the concept of a “nepotism discount,” which suggests that societal disdain for incompetence and unfairness restricts the inherent advantages of these producers. Using a unique dataset of Bollywood family trees and market performance, we find that this discount is applied only when nepotism is clearly evident.
Period4 Jul 20246 Jul 2024
Event titleEGOS Colloquium: Crossroads for Organisations: Time, Space and People
Event typeConference
Conference number40
LocationMilan, ItalyShow on map
Degree of RecognitionInternational