The effect of involvement on brand extensions

  • EJ Nijssen (Speaker)
  • R Uijl (Speaker)
  • LP Bucklin (Speaker)

Activity: Talk or presentation › Oral presentation › Academic

Period16 May 1995
Event titleMarketing today and for the 21st century
Event typeOther
LocationCergy-Pontiose, FranceShow on map

Research programs

  • EUR ESE 23