The effect of personalized advertising and an advertising cue aimed at children & teenagers on click intention and word-of-mouth intention and the moderating effect of age

Activity: Talk or presentation › Oral presentation › Academic

Period2018
Event titleEtmaal van de Communicatiewetenschap 2018
Event typeConference
LocationGhent, BelgiumShow on map
Degree of RecognitionInternational

Research programs

  • ESHCC M&C

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