Tipping point of personalization. Consumer responses to personalized advertising in different online contexts mediated by human perceptions of the brand

  • De Keyzer, F. (Speaker)
  • Sanne Kruikemeier (Speaker)
  • Guda van Noort (Speaker)

Activity: Talk or presentation › Oral presentation › Academic

Period2018
Event titleEtmaal van de Communicatiewetenschap 2018
Event typeConference
LocationGentShow on map
Degree of RecognitionInternational

Research programs

  • ESHCC M&C

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