Tipping point of personalization. Consumer responses to personalized advertising in different online contexts mediated by human perceptions of the brand

De Keyzer, F. (Speaker)
Sanne Kruikemeier (Speaker)
Guda van Noort (Speaker)

Department of Media and Communication

Activity: Talk or presentation › Oral presentation › Academic

Period	2018
Event title	Etmaal van de Communicatiewetenschap 2018
Event type	Conference
Location	GentShow on map
Degree of Recognition	International

Research programs

ESHCC M&C

Related content

Research output
GOING TOO FAR? HOW CONSUMERS RESPOND TO PERSONALIZED ADVERTISING FROM DIFFERENT SOURCES
Research output: Contribution to journal › Article › Academic › peer-review

Activities
Going too far? Consumer responses towards personalized content on Facebook from different sources
Activity: Talk or presentation › Oral presentation › Academic