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Tow;ards a Model of value addition and value innovation efforts in industrial markets
PMHM (Paul) Matthyssens (Speaker)
K Vandenbempt (Speaker)
Department of Marketing Management
Activity
:
Talk or presentation
›
Oral presentation
›
Professional
Period
5 Sept 2002
Event title
18th Annual IMP Conference
Event type
Other
Location
Dijon
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Research programs
RSM MKT
X