Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

  • Ana Isabel Lopes (Speaker)
  • Nathalie Dens (Speaker)
  • Patrick De Pelsmacker (Speaker)
  • De Keyzer, F. (Speaker)

Activity: Talk or presentation › Oral presentation › Academic

Period2019
Event title18th International Conference on Research in Advertising
Event typeConference
LocationKrems, AustriaShow on map
Degree of RecognitionInternational

Research programs

  • ESHCC M&C

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