Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis

  • De Keyzer, F. (Speaker)
  • Nathalie Dens (Speaker)
  • Patrick De Pelsmacker (Speaker)

Activity: Talk or presentationOral presentationAcademic

Period2019
Event title18th International Conference on Research in Advertising
Event typeConference
LocationKrems, AustriaShow on map
Degree of RecognitionInternational