Research from University of Amsterdam Yields New Findings on Communication and Mass Media (Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?)

Press/Media: Public engagement activitiesAcademic

Period4 Dec 2023

Media coverage

1

Media coverage

  • TitleResearch from University of Amsterdam Yields New Findings on Communication and Mass Media (Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?)
    Media name/outletDaily Marketing News
    Country/TerritoryUnited States
    Date4/12/23
    PersonsEsther Rozendaal