Why cosmetic procedures are becoming more popular amongst young people

  • AMM (Anne-Mette) Hermans

Press/Media: Public engagement activitiesPopular


Communication scientist Anne-Mette Hermans (ESHCC) researched the marketing of cosmetic procedures in London and obtained her PhD on the subject in 2019. In EM TV she talks about the normalisation of cosmetic procedures, especially amongst young people. Do we have to worry? What role does social media play in this story? And do Snapchat filters make us undergo a procedure more quickly?

Period15 Apr 2021

Media coverage


Media coverage