A Recipe for Success? Sustaining Creativity Among First-Time Creative Producers -- Dataset Used for Study 3



AbstractSustaining creativity is difficult. We identify the conditions that determine repeat production of novelty among first-time producers, and the psychological mechanism transmitting their effects. Our theoretical model highlights that the novelty of a first production can lower the probability of creating a second production, particularly when the first production is bestowed with an award or recognition. This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model—award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person’s creative identity that doing so may cause. Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts. DescriptionThe same dataset in two different formats and a file with the commands to run the code in Stata. Variables included: second_novel_idea 0 = Participants who chose to exploit their work by developing an idea for a sequel or for a marketing campaign for the first cookbook they had written1 = Participants who chose to develop another idea for a second, new cookbook theme novel0 = Participants in the conventional condition1 = Participants in the novel condition award0 = Participants in the no award condition1 = Participants in the award condition creative_identity_threatAverage of seven different items measuring a participant's creative identity threat (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree)) creative_identityAverage of five different items (based on Farmer et al., 2003) measuring a participant's creative identity (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree)) declining_creativity_beliefs Average of three different itmes (Lucas and Nordgren, 2020) measuring a participant's declining creativity beliefs (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree)) exploitation_inclinations Average of four different itmes (based on Mom et al., 2009) measuring a participant's exploitation inclinations (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree)) female0 = Male participant1 = Female participant ageAge of the participant at the time that the experiment was conducted
Date made available2022

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