Assessing Sensitive Consumer Behavior Using the Item Count Response Technique

Martijn de Jong (Contributor)
Rik Pieters (Creator)

Business Economics

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2019

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique
de Jong, M. & Pieters, F., 2019, In: Journal of Marketing Research. 56, 3, p. 345-360 16 p.
Research output: Contribution to journal › Article › Academic › peer-review

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