Reproducibility package (software and synthetic data) for "Attention Trajectories Capture Utility Accumulation and Predict Brand Choice"

Ana Martinovici (Creator)

Department of Marketing Management

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1 Article

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2023
Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
Martinovici, A., Pieters, R. & Erdem, T., Aug 2023, In: Journal of Marketing Research. 60, 4, p. 625-645 21 p.
Research output: Contribution to journal › Article › Academic › peer-review

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12 Citations (Scopus)

16 Downloads (Pure)