The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?

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• 2020

  The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?

  Landsman - Schwartz, V. & Stremersch, S., 2020, In: Journal of Marketing. 84, 3

  Research output: Contribution to journal › Article › Academic › peer-review

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