Erasmus University Rotterdam

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    Burgemeester Oudlaan 50

    3062 PA Rotterdam

    Netherlands

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  • 2015

    Chery Automobile: Chinese Firms Catching Up

    Zhang, Y. & Yang, S. Y., 2015, 12 p.. No. 9B14M142, Mar 13, 2015. (RSM Case Development Centre).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Hi5: Arise from the ashes?

    Hulsink, W., Oelrich, N. & Yue, T., 2015, 21 p.. No. 815-059-1, (RSM Case Development Centre; No. 815-059-1).

    Research output: Memorandum/exposition › Teaching case › Professional

  • HousingAnywhere.com

    Hulsink, W., Ghahvechi, A. & Yue, T., 2015, 14 p.. No. 815-099-1, (RSM Case Development Centre; No. 815-058-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Komatsu: The Rise of a Service-Dominant Logic

    Stremersch, S. & Keko, E., 2015, 16 p.. No. M1328-E, (Harvard Business Review).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Minibrake: Retailing in Germany vs. Licensing in the U.S.

    Dittmar, F., Plötz, R., Török, E. K. & Hulsink, W., 2015, 15 p.. No. 815-006-1, (RSM Case Development Centre; No. 815-006-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • MiniBrake. Retailing in Germany vs. Licensing in the US. Teaching case and teaching note.

    Dittmar, F., Plötz, R., Török, E. & Hulsink, W., 2015

    Research output: Memorandum/exposition › Teaching case › Professional

  • Palo: Knock on wood. Teaching case and teaching note

    Hulsink, W., Giovannone, G., Antal, C. & Baerlocher, L., 2015, 16 p.. No. 815-008-1, (RSM Case Development Centre; No. 815-008-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Target Corp's Tarnished Reputation: Failure in Canada and a Massive Data Breach

    Hoffman, A. & Gold, N., 2015, 12 p.. No. 315-350-1, (RSM Case Development Centre; No. 315-350-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • TransferGo: Chasing a billion dollar dream

    Hulsink, W., Juknaite, A., Florian, P. & Köhler, J., 2015, 14 p.. No. 815-009-1, (RSM Case Development Centre; No. 815-009-1).

    Research output: Memorandum/exposition › Teaching case › Professional

  • Trekksoft: Sell direct everywhere

    Hulsink, W., Frick, M., Lovison, F. & Tschirky, P., 2015, 15 p.. No. 815-010-1, (RSM Case Development Centre; No. 815-010-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • 2014

    Suitsupply: Expanding into China?

    Habimana, T., Held, L., Babre, J. & Hulsink, W., 25 Nov 2014, 11 p.. No. 8B14M105, Nov 25, 2014. (RSM Case Development Centre; No. 8B14M105).

    Research output: Memorandum/exposition › Teaching case › Academic

  • TomTom: New Competition Everywhere!

    Hoffman, A., 24 Nov 2014, 24 p.. No. 310-104-1, Aug 24, 2014. (RSM Case Development Centre; No. 310-104-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Corporate Venturing at Air France KLM

    van de Vrande, V., 2014, 12 p.. No. 814-038-1, (RSM Case Development Centre; No. 814-038-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Equity crowdfunding: Symbid entering the US

    Dvorak, J., Houwelingen, J., Klipper, M., Paulsson, M. & Hulsink, W., 2014

    Research output: Memorandum/exposition › Teaching case › Professional

  • Erasmus University Rotterdam: Wrestles With Sustainability Strategy

    Coughlan, G., Yue, T. & Wijen, F., 2014, 9 p.. No. 814-023-1, (RSM Case Development Centre; No. 814-023-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Goodpatch: Bringing User Interfaces with Heart to the World

    Hulsink, W., Szymanek, K., Saito, K., Koolmees, M., Boda, P., Waterdrinker, N. & Yue, T., 2014, 13 p.. No. 814-033-1, (RSM Case Development Centre; No. 814-033-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Goodpatch: Bringing user interfaces with heart to the word

    Szymanek, K., Saito, K., Koolmees, M., Boda, P., Hulsink, W., Waterdrinker, N. & Yue, T., 2014

    Research output: Memorandum/exposition › Teaching case › Professional

  • Harley Davidson: An Overreliance on Aging Baby Boomers

    Hoffmann, A. & Gold, N., 2014, 15 p.. No. 314-351-1, (RSM Case Development Centre; No. 314-351-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Kilimanjaro: Challenge, Self-reflection and Gender Stereotypes

    Yue, T., Bevelander, D. & Page, M., 2014, 10 p.. No. 314-079-1, (RSM Case Development Centre; No. 314-079-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Pulse: Quality Control at Xpert Clinic (Case A)

    de Vries, J., van Zwol, L., Perego, P., Yue, T. & Ruigrok, L., 2014, 10 p.. No. 314-001-1, (RSM Case Development Centre; No. 314-001-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Pulse: Quality Control at Xpert Clinic (Case B)

    Perego, P., Yue, T., de Vries, J., van Zwol, L. & Ruigrok, L., 2014, 6 p.. No. 314-002-1, (RSM Case Development Centre; No. 314-002-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Staples: The Fierce Battle Between Brick and Mortar versus Online Sales

    Hoffman, A. & Gold, N., 2014, 17 p.. No. 314-354-1, (RSM Case Development Centre; No. 314-354-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Tap the Maximum Potential of IBM Service Innovation

    van den Ende, J., Yue, T. & Kronenburg, K., 2014, 10 p.. No. 314-123-1, (RSM Case Development Centre; No. 314-123-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • The Business of Ecosystem Restoration

    Ferwerda, W., Comiteau, L. & Yue, T., 2014, 9 p.. No. 714-029-1, (RSM Case Development Centre; No. 714-029-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • The Path Towards A Service Provider: Service Marketing and Sales at VanderLande Industries

    Dietz, B., Odekerken, G., Yue, T. & Zwartbol, S., 2014, 9 p.. No. 514-035-1, (RSM Case Development Centre; No. 514-035-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • The Power Game in Negotiation (Stage 1)

    Asmus, S., Doll, D. & Yue, T., 2014, 8 p.. No. 314-168-1, (RSM Case Development Centre; No. 314-168-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • The Power Game in Negotiation (Stage 2)

    Asmus, S., Doll, D. & Yue, T., 2014, 13 p.. No. 314-169-1, (RSM Case Development Centre; No. 314-169-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • The Power Game in Negotiation (Stage 3)

    Asmus, S., Doll, D. & Yue, T., 2014, 10 p.. No. 314-170-1, (RSM Case Development Centre; No. 314-170-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • 2013

    Wanted talent! Pelliano’s quest for A-players

    Clement de Clety, V., Stehrer, K., Durlinger, D. & Hulsink, W., 4 Jun 2013, 11 p.. No. 813-032-1, Jul 04, 2013. (RSM Case Development Centre; No. 813-032-1).

    Research output: Memorandum/exposition › Teaching case › Professional

  • Enviu: Starting World Changing Companies

    Berchicci, L. & Domingues Sanches, G., 2013, 7 p.. No. 813-003-1, (RSM Case Development Centre; No. 813-003-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • General Electric, GE Capital and the Financial Crisis of 2008: The Best of the Worst in the Financial Sector?

    Hoffman, A., 2013, 22 p.. No. 313-081-1, (RSM Case Development Centre; No. 313-081-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Netflix: Rebranding and Price Increase Debacle

    Hoffman, A., 2013, 17 p.. No. 313-091-1, (RSM Case Development Centre; No. 313-091-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Sr. Frango da Guia: Success or failure in Brazil

    Hulsink, W., Costa, M., Monéton, A. & Huijsing, M., 2013, 10 p.. No. 813-043-1, (RSM Case Development Centre; No. 813-043-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • The future of AFG: How family attachment influenced growth

    Hulsink, W., Eckelmann, E., Talarico, A. C. & Polano, F., 2013, 19 p.. No. 813-011-1, (RSM Case Development Centre; No. 813-011-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • The Good Karma of Daily Secret

    Hulsink, W., Foutakoglou, E., Steinhauer, L. & Uytdehaage, T., 2013, 16 p.. No. 813-025-1, (RSM Case Development Centre; No. 813-025-1).

    Research output: Memorandum/exposition › Teaching case › Professional

  • True Fruits

    Hulsink, W., da Costa Monteiro de Carvalho, L., Kunz, M. & Laker, A., 2013, 13 p.. No. 813-044-1, (RSM Case Development Centre; No. 813-044-1).

    Research output: Memorandum/exposition › Teaching case › Professional

  • Welten Suriname: From love to serious business

    Hulsink, W., Kryklii, G., Meszaros, O. & van Vught, I., 2013, 19 p.. No. 813-017-1, (RSM Case Development Centre; No. 813-017-1).

    Research output: Memorandum/exposition › Teaching case › Professional

  • 2012

    Intuitive Surgical, Inc. How Long Can Their Monopoly Last?

    Hoffman, A., 11 Dec 2012, 28 p.. No. 310-106-1, (RSM Case Development Centre; No. 310-106-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • The Business Network of the Alibaba Group: How the Alibaba Group’s Strategy and Implementation in China is Creating Sustainable Value for Suppliers, Partners, and Customers?

    Greeven, M., Yang, S., van Heck, E. & Krug, B., 10 Dec 2012, 15 p.. No. 310-125-1, Dec 10, 2012. (RSM Case Development Centre; No. 310-125-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Whole Foods Market 2010: How to Grow in An Increasingly Competitive Market?

    Hoffman, A., 10 Dec 2012, 15 p.. No. 310-192-1, Dec 10, 2012. (RSM Case Development Centre; No. 310-192-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • iRobot: Finding the Right Market Mix?

    Hoffman, A., 26 Oct 2012, 15 p.. No. 310-187-1, Oct 26, 2012. (RSM Case Development Centre; No. 310-187-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • NII Holdings, Inc.

    Hoffman, A., 26 Oct 2012, 18 p.. No. 310-124-1, Oct 26, 2012. (RSM Case Development Centre; No. 310-124-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Wells Fargo: The Future of a Community Bank

    Hoffman, A., 26 Oct 2012, 19 p.. No. 310-189-1, Oct 26, 2012. (RSM Case Development Centre; No. 310-189-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Koppert Cress: Creation of New Markets

    Marsili, O. & Yue, T., 22 Oct 2012, 12 p.. No. 810-053-1, Oct 22, 2012. (RSM Case Development Centre; No. 810-053-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • MeOnTV

    Jaspers, F., 22 Oct 2012, 10 p.. No. 810-023-1, Oct 22, 2012. (RSM Case Development Centre; No. 810-023-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Negotiating Better Teamwork (Workshop): Part one: General Instruction

    Collins, W. & Yue, T., 22 Oct 2012, 17 p.. No. 409-043-1, Oct 22, 2012. (RSM Case Development Centre; No. 409-043-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Riding the Wave of Technological Change at RE/MAX, LLC

    Applegate, L. M., Montealegre, R. & Sweeney, J., 1 Oct 2012, 21 p.. No. 813054-PDF-ENG, (Harvard Business Review).

    Research output: Memorandum/exposition › Teaching case › Academic

  • A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand

    DiVito, L., Meuer, J., Krug, B. & Yue, T., 5 Jul 2012, 17 p.. No. 310-138-1, Jul 05, 2012. (RSM Case Development Centre; No. 310-138-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Siemens Key Account Management: Lost in Central Asia?

    Yue, T. & Yip, G., 5 Jul 2012, 11 p.. No. 311-256-1, Jul 05, 2012. (RSM Case Development Centre; No. 311-256-1).

    Research output: Memorandum/exposition › Teaching case › Academic

  • Beauty and the Beast: Proctor & Gamble's SK-II Incidents

    Whiteman, G., Krug, B. & Yue, T., 2012, 16 p.. No. 712-036-1, (RSM Case Development Centre; No. 712-036-1).

    Research output: Memorandum/exposition › Teaching case › Academic