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Dive into the research topics where Optimization of Digital Experiments is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
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Incorporating Consumer Product Categorizations into Shelf Layout Design
Rooderkerk, R. & Lehmann, D., Feb 2021, In: Journal of Marketing Research. 58, 1, p. 50-73 24 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access26 Citations (Scopus) -
New Product Development in an Omni-Channel World
Gallino, S. & Rooderkerk, R., 2020, In: California Management Review. 63, 1, p. 81-98 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile22 Citations (Scopus)124 Downloads (Pure) -
System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value
Schley, D., De Langhe, B. & Long, A., 2020, In: Journal of Consumer Research. 47, 4, p. 566-587 22 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile21 Citations (Scopus)110 Downloads (Pure)