Personal profile

Research interests

Ahmed is a part-time PhD candidate in the Business-Society Management department at Rotterdam School of Management. He investigates the ethical dilemmas facing public relations professionals, including the drivers and behavioral implications of such dilemmas.

Education/Academic qualification

Factors Influencing Export Market Effectiveness: Implications for Marketing Innovation and Brand Outcomes in Export Organizations, Maastricht School of Management

15 Jun 201315 Jun 2019

Award Date: 15 Jun 2019

Master, The Impact of Cause-related Marketing on Brand Attitude, Maastricht School of Management

15 Jun 201315 May 2017

Award Date: 15 May 2017


  • BJ Ethics
  • Ethical Dilemmas
  • Public Relations Ethics
  • Public Relations Professionals
  • Corporate Communication Ethics
  • Ethical quandaries


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