Research output per year
Research output per year
Personal profile
Research interests
Ahmed is a part-time PhD candidate in the Business-Society Management department at Rotterdam School of Management. He investigates ethical dilemmas facing PR professionals, their behavioral implications and the ethical criteria used to address them.
Education/Academic qualification
Factors Influencing Export Market Effectiveness: Implications for Marketing Innovation and Brand Outcomes in Export Organizations, Maastricht School of Management
15 Jun 2013 → 15 Jun 2019
Award Date: 15 Jun 2019
Master, The Impact of Cause-related Marketing on Brand Attitude, Maastricht School of Management
15 Jun 2013 → 15 May 2017
Award Date: 15 May 2017
Keywords
- BJ Ethics
- Ethical Dilemmas
- Public Relations Ethics
- Ethical Guidelines
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Network
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Research output
- 1 Conference proceeding
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Innovative culture: Implications for Marketing Innovation and Brand outcomes in Exporting Organizations
Theodosiou, M., Gaara, A., Katsikea, E. & Hardy, P., Aug 2019, Innovative Culture: Implications for Marketing Innovation and Brand outcomes in Exporting Organizations. American Marketing Association Conference, p. IIB-23Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review
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Prizes
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Best DBA Thesis Award 2019, Maastricht School of Management
Gaara, Ahmed (Recipient), 15 Jun 2019
Prize: Other distinction › Academic
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