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Dr. Martinovici is an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master’s degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands). Dr. Martinovici’s research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice. For more information, please visit


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