Research output per year
Research output per year
Personal profile
Research interests
Dr. Martinovici is Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master’s degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands). Dr. Martinovici’s research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice. For more information, please visit www.anamartinovici.com
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Search in service of choice: An agenda for comparing, extending, and integrating consumer search models
Krefeld-Schwalb, A., Martinovici, A., Orquin, J. L., Aribarg, A., Erdem, T., Johnson, E. J., Reeck, C., Schley, D., smith, S. M., Speekenbrink, M., Stewart, N., Weber, E. U. & Liu Yang, C., Jun 2026, In: International Journal of Research in Marketing. 43, 2, p. 485-499 15 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access1 Citation (Scopus) -
We don't know what you did last summer. On the importance of transparent reporting of reaction time data pre-processing
Loenneker, H. D., Buchanan, E. M., Martinovici, A., Primbs, M. A., Elsherif, M. M., Baker, B. J., Dudda, L. A., Đurđević, D. F., Mišić, K., Peetz, H. K., Röer, J. P., Schulze, L., Wagner, L., Wolska, J. K., Kührt, C. & Pronizius, E., Mar 2024, In: Cortex. 172, p. 14-37 24 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile13 Citations (Web of Science)145 Downloads (Pure) -
Buy refurbished! Join the race to mak the earth a better place
van Everdingen, Y. & Martinovici, A., 2024, Insight into sustainable marketing and consumption: Topic of the year 2024. van Everdingen, Y. (ed.). 7e editie ed. Amsterdam, p. 55-72 (D&IN Topic of the Year, Vol. 2024).Research output: Chapter/Conference proceeding › Chapter › Academic
Open AccessFile64 Downloads (Pure) -
Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
Martinovici, A., Pieters, R. & Erdem, T., Aug 2023, In: Journal of Marketing Research. 60, 4, p. 625-645 21 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile27 Citations (Scopus)130 Downloads (Pure) -
The acute effects of stress on dishonesty are moderated by individual differences in moral default
Speer, S., Martinovici, A., Smidts, A. & Boksem, M., 9 Mar 2023, In: Scientific Reports. 13, 1, 9 p., 3984.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile11 Citations (Scopus)131 Downloads (Pure)
Datasets
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Reproducibility package (software and synthetic data) for "Attention Trajectories Capture Utility Accumulation and Predict Brand Choice"
Martinovici, A. (Creator), 5 Dec 2022
DOI: 10.25397/eur.21603288.v1, https://datarepository.eur.nl/articles/software/Reproducibility_package_software_and_synthetic_data_for_Attention_Trajectories_Capture_Utility_Accumulation_and_Predict_Brand_Choice_/21603288/1
Dataset
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Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
Martinovici, A. (Creator), Pieters, R. (Creator) & Erdem, T. (Creator), 2023
DOI: 10.25384/sage.c.6478827, https://sage.figshare.com/collections/Attention_Trajectories_Capture_Utility_Accumulation_and_Predict_Brand_Choice/6478827
Dataset
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Open Science Workflow: Open Data, Code, Materials
Lemmens, A. (Creator) & Martinovici, A. (Creator), 19 Aug 2025
DOI: 10.34894/bdvxda
Dataset