Andreas Bayerl

dr. Andreas Bayerl

 https://orcid.org/0000-0002-7248-5444

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Research interests

Marketing, Online Reviews, Influencer Marketing, User-Generated Content

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  • Revenue Generation through Influencer Marketing

    Beichert, M., Bayerl, A., Goldenberg, J. & Lanz, A., 2024, (Accepted/In press) In: Journal of Marketing. 88, 4, p. 40-63 24 p.

    Research output: Contribution to journal › Article › Academic › peer-review

    Open Access
    13 Citations (Scopus)