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Research interests

Anniek Eigenraam (1991) is a Lecturer in Marketing Management at the Rotterdam School of Management (RSM). Before joining RSM, she studied Communication Science at the University of Amsterdam, and conducted her PhD-research in the area of customer brand engagement at the Marketing department of the Vrije Universiteit Amsterdam. Specifically, her research is focused on how consumers interact with and respond to brands through digital media. 


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Collaborations and top research areas from the last five years

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