Research output per year
Research output per year
Personal profile
Research interests
Anniek Eigenraam (1991) is a Lecturer in Marketing Management at the Rotterdam School of Management (RSM). Before joining RSM, she studied Communication Science at the University of Amsterdam, and conducted her PhD-research in the area of customer brand engagement at the Marketing department of the Vrije Universiteit Amsterdam. Specifically, her research is focused on how consumers interact with and respond to brands through digital media.
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Research output
- 4 Article
-
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers' Self-Evaluation.
Bernritter, S. F., Loermans, A. C., Eigenraam, A. & Verlegh, P. W. J., 9 Feb 2022, In: Journal of Interactive Marketing. 57, 1, p. 159-175 17 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (Scopus) -
Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement.
Eigenraam, A., Eelen, J. & Verlegh, P. W. J., May 2021, In: Journal of Interactive Marketing. 54, p. 53-68 16 p.Research output: Contribution to journal › Article › Academic › peer-review
14 Citations (Scopus) -
A Consumer-Based Taxonomy of Digital Customer Engagement Practices
Eigenraam, A., Eelen, J., Van Lin, A. & Verlegh, P. W. J., 2018, In: Journal of Interactive Marketing. 44, p. 102-121Research output: Contribution to journal › Article › Academic › peer-review
Open Access82 Citations (Scopus) -
Social Comparison as the Thief of Joy: Emotional Consequences of Viewing Strangers' Instagram Posts.
De Vries, D. A., Möller, A. M., Wieringa, M. S., Eigenraam, A. & Hamelink, K., 2018, In: Media Psychology. 21, 2, p. 222-245Research output: Contribution to journal › Article › Academic › peer-review
Open Access102 Citations (Scopus)