Research output per year
Research output per year
Personal profile
Research interests
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Next-basket prediction in a high-dimensional setting using gated recurrent units
van Maasakkers, L., Fok, D. & Donkers, B., Feb 2023, In: Expert Systems with Applications. 212, 118795.Research output: Contribution to journal › Article › Academic › peer-review
Open Access3 Citations (Scopus) -
Towards Accurate Prediction of Healthcare Choices: The INTERSOCIAL Project
de Bekker-Grob, E. W., Donkers, B., Bliemer, M., Coast, J. & Swait, J., 26 Jul 2022, (E-pub ahead of print) In: Patient. 15, 5, p. 509-512 4 p.Research output: Contribution to journal › Editorial › Academic
Open AccessFile1 Citation (Scopus)2 Downloads (Pure) -
Two for the price of one: If moving beyond traditional single-best discrete choice experiments, should we use best-worst, best-best or ranking for preference elicitation?
Huls, S. P. I., Lancsar, E., Donkers, B. & Ride, J., Dec 2022, In: Health Economics. 31, 12, p. 2630-2647 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Citation (Scopus)42 Downloads (Pure) -
Case 2 best-worst scaling: For good or for bad but not for both
Soekhai, V., Donkers, B., Levitan, B. & de Bekker-Grob, E. W., 9 Oct 2021, In: Journal of Choice Modelling. 41, 14 p., 100325.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (Scopus)19 Downloads (Pure) -
Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions
Lim, S., Donkers, B., van Dijl, P. & Dellaert, B., Jul 2021, In: Journal of the Academy of Marketing Science. 49, 4, p. 723-742 20 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access7 Citations (Scopus)
Activities
- 1 Editorial work
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International Journal of Research in Marketing (Journal)
Bas Donkers (Editor)
1 Apr 2009 → …Activity: Publication peer-review and editorial work › Editorial work › Academic