Research output per year
Research output per year
Personal profile
Research interests
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
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- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Impact of calorie labelling on online takeaway food choices: An online Menu-Based Choice Experiment in England
Tanasache, O. A., Law, C., Smith, R. D., Cummins, S., de Bekker-Grob, E. W., Swait, J., Donkers, B. & Cornelsen, L., 1 Mar 2025, In: Appetite. 207, 107894.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile -
Sources and processes of social influence on health-related choices: A systematic review based on a social-interdependent choice paradigm
Pilli, L., Veldwijk, J., Swait, J. D., Donkers, B. & de Bekker-Grob, E. W., Nov 2024, In: Social Science and Medicine. 361, 117360.Research output: Contribution to journal › Article › Academic
Open AccessFile59 Downloads (Pure) -
Comparing Outcomes of a Discrete Choice Experiment and Case 2 Best-Worst Scaling: An Application to Neuromuscular Disease Treatment
Soekhai, V., Donkers, B., Johansson, J. V., Jimenez-Moreno, C., Pinto, C. A., de Wit, G. A. & de Bekker-Grob, E., May 2023, In: Patient. 16, 3, p. 239-253 15 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile5 Citations (Scopus)25 Downloads (Pure) -
Interaction Effects in Health State Valuation Studies: An Optimal Scaling Approach
Jonker, M. F. & Donkers, B., Apr 2023, In: Value in Health. 26, 4, p. 554-566 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Citation (Scopus)19 Downloads (Pure) -
Next-basket prediction in a high-dimensional setting using gated recurrent units
van Maasakkers, L., Fok, D. & Donkers, B., Feb 2023, In: Expert Systems with Applications. 212, 118795.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile12 Citations (Scopus)14 Downloads (Pure)
Datasets
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Summarizing Patient Preferences for the Competitive Landscape of Multiple Sclerosis Treatment Options
Jonker, M. F. (Creator), Donkers, B. (Creator), Goossens, L. M. A. (Creator), Hoefman, R. (Creator), Jabbarian, L. J. (Creator), de Bekker-Grob, E. W. (Contributor), Versteegh, M. (Creator), Harty, G. (Creator) & Wong, S. L. (Contributor), 2020
DOI: 10.25384/sage.c.4860549.v1, https://sage.figshare.com/collections/Summarizing_Patient_Preferences_for_the_Competitive_Landscape_of_Multiple_Sclerosis_Treatment_Options/4860549/1 and one more link, https://sage.figshare.com/collections/Summarizing_Patient_Preferences_for_the_Competitive_Landscape_of_Multiple_Sclerosis_Treatment_Options/4860549 (show fewer)
Dataset
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Preference Dynamics in Sequential Consumer Choice with Defaults
Donkers, B. (Creator), Dellaert, B. G. C. (Creator), Waisman, R. M. (Creator) & Häubl, G. (Creator), 2020
DOI: 10.25384/sage.c.5176099.v1, https://sage.figshare.com/collections/Preference_Dynamics_in_Sequential_Consumer_Choice_with_Defaults/5176099/1
Dataset
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The Fold-in, Fold-out Design for DCE Choice Tasks: Application to Burden of Disease
Goossens, L. M. A. (Creator), Jonker, M. F. (Creator), Rutten-van Mölken, M. P. M. H. (Contributor), Boland, M. (Contributor), Slok, A. H. M. (Contributor), Salomé, P. L. (Creator), van Schayck, O. C. P. (Contributor), in ‘t Veen, J. C. C. M. (Contributor), Stolk, E. A. (Creator) & Donkers, B. (Creator), 2019
DOI: 10.25384/sage.c.4524659.v1, https://sage.figshare.com/collections/The_Fold-in_Fold-out_Design_for_DCE_Choice_Tasks_Application_to_Burden_of_Disease/4524659/1
Dataset
Activities
- 1 Editorial work
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International Journal of Research in Marketing (Journal)
Donkers, B. (Editor)
1 Apr 2009 → …Activity: Publication peer-review and editorial work › Editorial work › Academic