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Research interests

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.


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Collaborations and top research areas from the last five years

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