Research output per year
Research output per year
Personal profile
Research interests
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective. He builds on and extends advanced market research and machine learning techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
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Collaborations and top research areas from the last five years
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Influencer marketing unlocked: Understanding the value chains driving the creator economy
Libai, B., Rosario, A. B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P. K., van der Lans, R., Lanz, A., Li, H. A., Mayzlin, D., Muller, E., Shapira, D., Yang, J. & Zhang, L., 24 Jan 2025, In: Journal of the Academy of Marketing Science. 53, p. 4-28Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile7 Citations (Scopus)51 Downloads (Pure) -
Next-basket prediction in a high-dimensional setting using gated recurrent units
van Maasakkers, L., Fok, D. & Donkers, B., Feb 2023, In: Expert Systems with Applications. 212, 118795.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile17 Citations (Scopus)63 Downloads (Pure) -
Understanding Large-Scale Dynamic Purchase Behavior
Jacobs, B., Fok, D. & Donkers, B., 1 Sept 2021, In: Marketing Science. 40, 5, p. 844-870 27 p.Research output: Contribution to journal › Article › Academic › peer-review
File20 Citations (Scopus)309 Downloads (Pure) -
Preference Dynamics in Sequential Consumer Choice with Defaults
Donkers, B., Dellaert, B., Waisman, R. & Haubl, G., 16 Oct 2020, In: Journal of Marketing Research. 57, 6, p. 1096-1112 16 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile17 Citations (Scopus)172 Downloads (Pure) -
Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice
Silva Lourenco, C., Dellaert, B. & Donkers, B., 2020, In: Journal of Interactive Marketing. 49, p. 107-124 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile70 Citations (Scopus)126 Downloads (Pure)
Datasets
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Summarizing Patient Preferences for the Competitive Landscape of Multiple Sclerosis Treatment Options
Jonker, M. F. (Creator), Donkers, B. (Creator), Goossens, L. M. A. (Creator), Hoefman, R. (Creator), Jabbarian, L. J. (Creator), de Bekker-Grob, E. W. (Contributor), Versteegh, M. (Creator), Harty, G. (Creator) & Wong, S. L. (Contributor), 2020
DOI: 10.25384/sage.c.4860549.v1, https://sage.figshare.com/collections/Summarizing_Patient_Preferences_for_the_Competitive_Landscape_of_Multiple_Sclerosis_Treatment_Options/4860549/1 and one more link, https://sage.figshare.com/collections/Summarizing_Patient_Preferences_for_the_Competitive_Landscape_of_Multiple_Sclerosis_Treatment_Options/4860549 (show fewer)
Dataset
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Preference Dynamics in Sequential Consumer Choice with Defaults
Donkers, B. (Creator), Dellaert, B. G. C. (Creator), Waisman, R. M. (Creator) & Häubl, G. (Creator), 2020
DOI: 10.25384/sage.c.5176099.v1, https://sage.figshare.com/collections/Preference_Dynamics_in_Sequential_Consumer_Choice_with_Defaults/5176099/1
Dataset
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The Fold-in, Fold-out Design for DCE Choice Tasks: Application to Burden of Disease
Goossens, L. M. A. (Creator), Jonker, M. F. (Creator), Rutten-van Mölken, M. P. M. H. (Contributor), Boland, M. (Contributor), Slok, A. H. M. (Contributor), Salomé, P. L. (Creator), van Schayck, O. C. P. (Contributor), in ‘t Veen, J. C. C. M. (Contributor), Stolk, E. A. (Creator) & Donkers, B. (Creator), 2019
DOI: 10.25384/sage.c.4524659.v1, https://sage.figshare.com/collections/The_Fold-in_Fold-out_Design_for_DCE_Choice_Tasks_Application_to_Burden_of_Disease/4524659/1
Dataset
Activities
- 1 Editorial work
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International Journal of Research in Marketing (Journal)
Donkers, B. (Editor)
1 Apr 2009 → …Activity: Publication peer-review and editorial work › Editorial work › Academic