Personal profile
Research interests
Bram Van den Bergh studies how we make decisions. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing and Marketing Science. He is a member of the editorial review board of the Journal of Consumer Research and currently serves as Associate Editor at the Journal of Consumer Psychology as well as at the International Journal of Research in Marketing. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.
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Collaborations and top research areas from the last five years
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Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion
Cadario, R., Zimmermann, J. & Van den Bergh, B., Jan 2026, In: Journal of Marketing. 90, 1, p. 72-90 19 p., 00222429251323885.Research output: Contribution to journal › Article › Academic › peer-review
Open Access2 Citations (Scopus) -
Why People Really Buy Upcycled Products
Van den Bergh, B., Caprioli, S. & Fuchs, C., 24 Apr 2024, In: Harvard Business Review.Research output: Contribution to journal › Article › Professional
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Mind over minutes: The effect of task duration consideration on task delay
Chun, L., Lembregts, C. & Van den Bergh, B., 2024, In: Journal of Consumer Psychology. 34, 3, p. 502-509 8 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access7 Citations (Scopus) -
Enhancing donor agency to improve charitable giving: Strategies and heterogeneity
Esterzon, E., Lemmens, A. & Van den Bergh, B., Jul 2023, In: Journal of Marketing. 87, 4, p. 636-655 20 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile10 Citations (Scopus)158 Downloads (Pure) -
On Breaking Functional Fixedness. How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
Caprioli, S., Fuchs, C. & Van den Bergh, B., 15 Feb 2023, In: Journal of Consumer Research. 50, 1, p. 48-69 22 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile25 Citations (Scopus)1559 Downloads (Pure)
Activities
- 3 Editorial work
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International Journal of Research in Marketing (Journal)
Van den Bergh, B. (Member of editorial board)
1 Aug 2021 → …Activity: Publication peer-review and editorial work › Editorial work › Academic
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Journal of Consumer Psychology (Journal)
Van den Bergh, B. (Member of editorial board)
1 Jan 2021 → …Activity: Publication peer-review and editorial work › Editorial work › Academic
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Journal of Consumer Research (Journal)
Van den Bergh, B. (Member of editorial board)
2014 → …Activity: Publication peer-review and editorial work › Editorial work › Academic