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prof. Carl Mela
Visiting fellow
,
Rotterdam School of Management
,
Department of Marketing Management
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Research output
(1)
Similar Profiles
(12)
Research output
1
Article
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Research output per year
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2023
The Design and Targeting of Compliance Promotions
Daljord, Ø.,
Mela, C.
,
Roos, J.
, Sprigg, J. & Yao, S.,
1 Sept 2023
,
In:
Marketing Science.
42
,
5
,
p. 866-891
26 p.
Research output
:
Contribution to journal
›
Article
›
Academic
›
peer-review
Open Access
Customers
100%
Profit
25%
Sales
25%
1
Citation (Scopus)