Research output per year
Research output per year
Personal profile
Research interests
Christoph Fuchs is Associate Professor at Rotterdam School of Management, Erasmus University. His research interests include customer empowerment and integration, new product development and design, consumer response to novel marketing strategies, and measurement theory. His research has been published or accepted for publication in journals such as the Journal of Marketing, Management Science, Journal of the Academy of Marketing Science, or Journal of Product Innovation Management and won, or was runner-up, for several academic awards including the Thomas C. Hustad Award Best Paper Award 2011 for the best paper published in the Journal of Product Innovation Management in 2011, and the MSI/H. Paul Root Award, for the paper with the most significant contribution to the advancement of the practice of market in the Journal of Marketing in 2012. Prior joining academica, he worked at IBM Central and Eastern Europe.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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- 1 Similar Profiles
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On Breaking Functional Fixedness. How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
Caprioli, S., Fuchs, C. & Van den Bergh, B., 15 Feb 2023, In: Journal of Consumer Research.Research output: Contribution to journal › Article › Academic › peer-review
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Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts
Granulo, A., Fuchs, C. & Puntoni, S., Jan 2021, In: Journal of Consumer Psychology. 31, 1, p. 72-80 9 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access41 Citations (Scopus) -
The Power of Personal
van Osselaer, S., Fuchs, C., Schreier, M. & Puntoni, S., 2020, In: Journal of Retailing. 96, 1, p. 88-100 13 p.Research output: Contribution to journal › Article › Academic › peer-review
23 Citations (Scopus) -
Earmarked donations to charity: Cross-cultural evidence on its appeal to donors across twenty five countries
Fuchs, C., de Jong, M. & Schreier, M., 26 Nov 2019, In: Management Science. 66, 10, p. 4359-4919 561 p.Research output: Contribution to journal › Article › Academic › peer-review
3 Citations (Scopus) -
How to Overcome the Bias We Have Toward Our Own Ideas
Sting, F., Fuchs, C., Schlickel, M. & Alexy, O., 14 May 2019, In: Harvard Business Review. hbr.org, onlineResearch output: Contribution to journal › Article › Professional › peer-review