Personal profile

Research interests

Christoph Fuchs is Associate Professor at Rotterdam School of Management, Erasmus University. His research interests include customer empowerment and integration, new product development and design, consumer response to novel marketing strategies, and measurement theory. His research has been published or accepted for publication in journals such as the Journal of Marketing, Management Science, Journal of the Academy of Marketing Science, or Journal of Product Innovation Management and won, or was runner-up, for several academic awards including the Thomas C. Hustad Award Best Paper Award 2011 for the best paper published in the Journal of Product Innovation Management in 2011, and the MSI/H. Paul Root Award, for the paper with the most significant contribution to the advancement of the practice of market in the Journal of Marketing in 2012. Prior joining academica, he worked at IBM Central and Eastern Europe.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure


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Collaborations and top research areas from the last five years

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