My work bridges behavioral economics and marketing research, focusing on three key areas at the intersection of business and society: 

1. Gender Representation and Consumer Stereotypes: I analyze gender dynamics in advertising, consumer stereotypes, and market segmentation using large-scale data and experiments.
2. Conspicuous Consumption and Inequality: I examine how inequality shapes consumer preferences, luxury markets, and status signaling.
3. Customer and Worker Well-Being: I study emotional labor in customer interactions, leveraging proprietary telecom data to understand the link between customer satisfaction, worker well-being and firm performance.

By uncovering the social determinants of consumer preferences, I aim to inform marketing strategies and policy interventions. My work has been published in Management Science, the Journal of Public Economics or the Journal of the European Economic Association.