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Personal profile

Research interests

Diana den Held is lecturer in Circular Economy at RSM, and a strategist with 24 years of professional experience. She has worked for IKEA, Yamaha, Telfort and ABN Amro, and won a silver Esprix award and a FEDMA-’Best of Europe’ award at the Cannes International Advertising Festival. From 2008 to 2016 she worked as strategic advisor for one of the two founders of "Cradle to Cradle"; Michael Braungart and William McDonough. In that time, she built up substantial expertise on Cradle to Cradle and following from that, Circular Economy. Diana is also CE-expert assessor for the [World Alliance for Efficient Solutions][] and contributes to [Het Groene ][Het Groene][Brein][Het Groene], an initiative in which scientists support entrepreneurs who want to work more sustainably. [World Alliance for Efficient Solutions]: https://solarimpulse.com/world-alliance [Het Groene]: https://hetgroenebrein.nl/

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production


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