prof.dr. Eric Waarts

Personal profile

Research interests

Eric Waarts is Professor of Marketing at Rotterdam School of Management, Erasmus University (RSM). He studied quantitative business economics at Erasmus University in Rotterdam where he also gained his PhD on the dissertation: "analyzing competitive links in marketing." His main research interest lies in the area of competition analysis, innovation and marketing strategy, about which he published in such journals as Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management, European Management Journal, and Communication of the ACM. In addition, he is Vice-dean for Education and longstanding member of RSM's Management Team. He is responsible RSMs portfolio of degree programmes, comprising of more than twenty programs and more than 7000 local and international students. He is one of the chairs and executive board member of the CEMS alliance, Vice-President of the EQUAL/EFMD board, and member of the EPAS committee. He is regularly involved in national and international accreditation processes. He is Register Marketeer (RM) and honorary member of the Dutch Institute for Marketing.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure


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