Research output per year
Research output per year
Personal profile
ERMeCHS research clusters
- REACT - Responsible Engagement with AI, Culture and Technology
- ROCCS - Responsible Organizations Communication, Change and Society
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Dive into the research topics where Freya De Keyzer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Addressing Grand Challenges in Sustainable Food Transitions: Opportunities Through the Triple Change Strategy
Polyportis, A., De Keyzer, F., van Prooijen, A. M., Peiffer, L. C. & Wang, Y., 25 Nov 2024, In: Circular Economy and Sustainability.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile3 Citations (Scopus)10 Downloads (Pure) -
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, F., Buzeta, C. & Lopes, A. I., 26 Jan 2024, In: Psychology and Marketing. 41, 6, p. 1206-1222 17 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (Scopus)131 Downloads (Pure) -
Perspectives: replication is more than meets the eye
Bergkvist, L., De Keyzer, F. & Buzeta, C., 8 Sept 2023, In: International Journal of Advertising. 43, 3, p. 580-599 20 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile3 Citations (Scopus)19 Downloads (Pure) -
#ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food
De Keyzer, F., 13 Jun 2023, In: Sustainability (Switzerland). 15, 12, 15 p., 9501.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile7 Citations (Scopus)110 Downloads (Pure) -
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
Buzeta, C., De Keyzer, F., Dens, N. & De Pelsmacker, P., 27 May 2023, In: International Journal of Advertising. 43, 4, p. 637-671 36 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile16 Citations (Scopus)764 Downloads (Pure)
Prizes
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Well-being affects how consumers respond to personalized advertising
De Keyzer, F. (Speaker), Buzeta, C. (Speaker) & Loureiro Lopes, A. I. (Speaker)
3 Feb 2023Activity: Talk or presentation › Oral presentation › Academic
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Default nudging to promote healthy food choices: the moderating role of ego-depletion.
Kainz, J. (Speaker), Dens, N. (Speaker), De Keyzer, F. (Speaker) & Ver Elst, M. (Speaker)
2 Feb 2023Activity: Talk or presentation › Oral presentation › Academic
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Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
Bergkvist, L. (Speaker), De Keyzer, F. (Speaker) & Buzeta, C. (Speaker)
24 Jun 2022Activity: Talk or presentation › Oral presentation › Academic
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Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
Buzeta, C. (Speaker), De Keyzer, F. (Speaker), Dens, N. (Speaker) & De Pelsmacker, P. (Speaker)
24 Jun 2022Activity: Talk or presentation › Oral presentation › Academic
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Adolescents’ perspective on smoking prevention campaigns
De Keyzer, F. (Speaker), Beullens, K. (Speaker) & Femke, G. (Speaker)
10 Feb 2022Activity: Talk or presentation › Oral presentation › Academic
Press/Media
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Jongeren blijken heel wat mispercepties te hebben over roken en vapen.
22/09/21
1 Media contribution
Press/Media: Expert comment › Popular
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How and When Personalised Advertising Leads to Brand Attitude, Click, and WOM Intention
6/04/21
1 item of Media coverage
Press/Media: Expert comment › Popular