Research output per year
Research output per year
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Dive into the research topics where Freya De Keyzer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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GOING TOO FAR? HOW CONSUMERS RESPOND TO PERSONALIZED ADVERTISING FROM DIFFERENT SOURCES
De Keyzer, F., van Noort, G. & Kruikemeier, S., Aug 2022, In: Journal of Electronic Commerce Research. 23, 3, p. 138-159 22 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (Scopus) -
Let's get personal: Which elements elicit perceived personalization in social media advertising?
De Keyzer, F., Dens, N. & De Pelsmacker, P., Sept 2022, In: Electronic Commerce Research and Applications. 55, p. 1-18 18 p., 101183.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (Scopus)39 Downloads (Pure) -
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
De Keyzer, F., Dens, N. & De Pelsmacker, P., 24 Feb 2021, (E-pub ahead of print) In: Journal of Advertising. 51, 1, p. 39-56 18 p.Research output: Contribution to journal › Article › Academic › peer-review
18 Citations (Web of Science) -
The processing of native advertising compared to banner advertising: an eye-tracking experiment
De Keyzer, F., Dens, N. & De Pelsmacker, P., 27 Nov 2021, (E-pub ahead of print) In: Electronic Commerce Research. p. 1-20 20 p.Research output: Contribution to journal › Article › Academic › peer-review
3 Citations (Scopus) -
Brand communication on social networking sites
De Keyzer, F., 8 Oct 2019Research output: Types of Thesis › Doctoral Thesis › External
Prizes
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Well-being affects how consumers respond to personalized advertising
Freya De Keyzer (Speaker), Cristian Buzeta (Speaker) & Ana Isabel Loureiro Lopes (Speaker)
3 Feb 2023Activity: Talk or presentation › Oral presentation › Academic
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Default nudging to promote healthy food choices: the moderating role of ego-depletion.
Johanna Kainz (Speaker), Nathalie Dens (Speaker), Freya De Keyzer (Speaker) & Maxime Ver Elst (Speaker)
2 Feb 2023Activity: Talk or presentation › Oral presentation › Academic
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Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
Cristian Buzeta (Speaker), Freya De Keyzer (Speaker), Nathalie Dens (Speaker) & Patrick De Pelsmacker (Speaker)
24 Jun 2022Activity: Talk or presentation › Oral presentation › Academic
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Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
Lars Bergkvist (Speaker), Freya De Keyzer (Speaker) & Cristian Buzeta (Speaker)
24 Jun 2022Activity: Talk or presentation › Oral presentation › Academic
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Adolescents’ perspective on smoking prevention campaigns
Freya De Keyzer (Speaker), Kathleen Beullens (Speaker) & Geusens Femke (Speaker)
10 Feb 2022Activity: Talk or presentation › Oral presentation › Academic
Press/Media
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Jongeren blijken heel wat mispercepties te hebben over roken en vapen.
22/09/21
1 Media contribution
Press/Media: Expert comment › Popular
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How and When Personalised Advertising Leads to Brand Attitude, Click, and WOM Intention
6/04/21
1 item of Media coverage
Press/Media: Expert comment › Popular