Activities per year
- 16 results
Search results
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Well-being affects how consumers respond to personalized advertising
De Keyzer, F. (Speaker), Buzeta, C. (Speaker) & Loureiro Lopes, A. I. (Speaker)
3 Feb 2023Activity: Talk or presentation › Oral presentation › Academic
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Default nudging to promote healthy food choices: the moderating role of ego-depletion.
Kainz, J. (Speaker), Dens, N. (Speaker), De Keyzer, F. (Speaker) & Ver Elst, M. (Speaker)
2 Feb 2023Activity: Talk or presentation › Oral presentation › Academic
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Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
Buzeta, C. (Speaker), De Keyzer, F. (Speaker), Dens, N. (Speaker) & De Pelsmacker, P. (Speaker)
24 Jun 2022Activity: Talk or presentation › Oral presentation › Academic
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Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
Bergkvist, L. (Speaker), De Keyzer, F. (Speaker) & Buzeta, C. (Speaker)
24 Jun 2022Activity: Talk or presentation › Oral presentation › Academic
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Adolescents’ perspective on smoking prevention campaigns
De Keyzer, F. (Speaker), Beullens, K. (Speaker) & Femke, G. (Speaker)
10 Feb 2022Activity: Talk or presentation › Oral presentation › Academic
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Sustainability (Journal)
De Keyzer, F. (Editor)
2022Activity: Publication peer-review and editorial work › Editorial work › Academic
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Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
Lopes, A. I. (Speaker), Dens, N. (Speaker), De Pelsmacker, P. (Speaker) & De Keyzer, F. (Speaker)
2019Activity: Talk or presentation › Oral presentation › Academic
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Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
De Keyzer, F. (Speaker), Dens, N. (Speaker) & De Pelsmacker, P. (Speaker)
2019Activity: Talk or presentation › Oral presentation › Academic
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Going too far? Consumer responses towards personalized content on Facebook from different sources
De Keyzer, F. (Speaker), Kruikemeier, S. (Speaker) & van Noort, G. (Speaker)
2019Activity: Talk or presentation › Oral presentation › Academic
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The effect of personalized advertising and an advertising cue aimed at children & teenagers on click intention and word-of-mouth intention and the moderating effect of age
Daems, K. (Speaker) & De Keyzer, F. (Speaker)
2018Activity: Talk or presentation › Oral presentation › Academic
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Which cues Cause Consumers to Perceive Ads on Social Media as More Personalized? A Conjoint Analysis
De Keyzer, F. (Speaker)
2018Activity: Talk or presentation › Oral presentation › Academic
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Tipping point of personalization. Consumer responses to personalized advertising in different online contexts mediated by human perceptions of the brand
De Keyzer, F. (Speaker), Kruikemeier, S. (Speaker) & van Noort, G. (Speaker)
2018Activity: Talk or presentation › Oral presentation › Academic
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Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection
De Keyzer, F. (Speaker)
2018Activity: Talk or presentation › Oral presentation › Academic
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The Impact of Message Valence, Tone of Voice and Service Type on Consumer Responses to eWOM on Facebook
De Keyzer, F. (Speaker)
2016Activity: Talk or presentation › Oral presentation › Academic
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The impact of homophily, tie strength and source credibility on consumer responses to eWOM messages on Facebook
De Keyzer, F. (Speaker)
2015Activity: Talk or presentation › Oral presentation › Academic
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Is This For Me? How Consumers Respond to Personalized Advertising on Facebook.
De Keyzer, F. (Speaker)
2014Activity: Talk or presentation › Oral presentation › Academic