Activities per year
- 16 results
Search results
-
Well-being affects how consumers respond to personalized advertising
Freya De Keyzer (Speaker), Cristian Buzeta (Speaker) & Ana Isabel Loureiro Lopes (Speaker)
3 Feb 2023Activity: Talk or presentation › Oral presentation › Academic
-
Default nudging to promote healthy food choices: the moderating role of ego-depletion.
Johanna Kainz (Speaker), Nathalie Dens (Speaker), Freya De Keyzer (Speaker) & Maxime Ver Elst (Speaker)
2 Feb 2023Activity: Talk or presentation › Oral presentation › Academic
-
Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
Lars Bergkvist (Speaker), Freya De Keyzer (Speaker) & Cristian Buzeta (Speaker)
24 Jun 2022Activity: Talk or presentation › Oral presentation › Academic
-
Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
Cristian Buzeta (Speaker), Freya De Keyzer (Speaker), Nathalie Dens (Speaker) & Patrick De Pelsmacker (Speaker)
24 Jun 2022Activity: Talk or presentation › Oral presentation › Academic
-
Adolescents’ perspective on smoking prevention campaigns
Freya De Keyzer (Speaker), Kathleen Beullens (Speaker) & Geusens Femke (Speaker)
10 Feb 2022Activity: Talk or presentation › Oral presentation › Academic
-
Sustainability (Journal)
Freya De Keyzer (Editor)
2022Activity: Publication peer-review and editorial work › Editorial work › Academic
-
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
Ana Isabel Lopes (Speaker), Nathalie Dens (Speaker), Patrick De Pelsmacker (Speaker) & Freya De Keyzer (Speaker)
2019Activity: Talk or presentation › Oral presentation › Academic
-
Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
Freya De Keyzer (Speaker), Nathalie Dens (Speaker) & Patrick De Pelsmacker (Speaker)
2019Activity: Talk or presentation › Oral presentation › Academic
-
Going too far? Consumer responses towards personalized content on Facebook from different sources
Freya De Keyzer (Speaker), Sanne Kruikemeier (Speaker) & Guda van Noort (Speaker)
2019Activity: Talk or presentation › Oral presentation › Academic
-
Which cues Cause Consumers to Perceive Ads on Social Media as More Personalized? A Conjoint Analysis
Freya De Keyzer (Speaker)
2018Activity: Talk or presentation › Oral presentation › Academic
-
The effect of personalized advertising and an advertising cue aimed at children & teenagers on click intention and word-of-mouth intention and the moderating effect of age
Kristien Daems (Speaker) & Freya De Keyzer (Speaker)
2018Activity: Talk or presentation › Oral presentation › Academic
-
Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection
Freya De Keyzer (Speaker)
2018Activity: Talk or presentation › Oral presentation › Academic
-
Tipping point of personalization. Consumer responses to personalized advertising in different online contexts mediated by human perceptions of the brand
Freya De Keyzer (Speaker), Sanne Kruikemeier (Speaker) & Guda van Noort (Speaker)
2018Activity: Talk or presentation › Oral presentation › Academic
-
The Impact of Message Valence, Tone of Voice and Service Type on Consumer Responses to eWOM on Facebook
Freya De Keyzer (Speaker)
2016Activity: Talk or presentation › Oral presentation › Academic
-
The impact of homophily, tie strength and source credibility on consumer responses to eWOM messages on Facebook
Freya De Keyzer (Speaker)
2015Activity: Talk or presentation › Oral presentation › Academic
-
Is This For Me? How Consumers Respond to Personalized Advertising on Facebook.
Freya De Keyzer (Speaker)
2014Activity: Talk or presentation › Oral presentation › Academic