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Research interests

Gerrit van Bruggen is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM). Professor van Bruggen's primary research interest lies in strategic marketing issues and the impact of information technology and information systems on marketing strategy and decision making. His research has been published in the field’s leading scientific journals including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, Management Science, MIS Quarterly, Information Systems Research and Interfaces. He is a regular speaker at international management conferences and an experienced teacher at the executive level. He is a former visiting scholar at the Smeal College of Business Administration at Pennsylvania State University in the US. Professor van Bruggen has a PhD in marketing from Erasmus University Rotterdam and an MSc in agricultural economics specialising in marketing and operations research from Wageningen University.

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