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dr. Gizem Yalcin
Visiting fellow
,
Rotterdam School of Management
,
Department of Marketing Management
https://orcid.org/0000-0001-7671-4892
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Research output
(4)
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(12)
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Research output
3
Article
1
Doctoral Thesis
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2022
Consumers in the Age of AI: Understanding Reactions Towards Algorithms and Humans in Marketing Research
Yalcin, G.
,
12 May 2022
, Rotterdam.
257 p.
Research output
:
Types of Thesis
›
Doctoral Thesis
›
Internal
File
Marketing
100%
Artificial intelligence
90%
Managers
7%
Decision making
6%
20
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