Research output per year
Research output per year
Personal profile
Research interests
Gui Liberali is the full Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: *www.guiliberali.org* For more details on professional experience, education, and latest news please visit my linkedin page at www.linkedin.com/in/gui-liberali/
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Collaborations and top research areas from the last five years
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Introduction to the Special Section on Data-Driven Prescriptive Analytics
Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, J. G. & Teo, CP., 17 Mar 2022, In: Management Science. 68, 3, p. 1591-1594 4 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile8 Downloads (Pure) -
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
Liberali, G. & Ferecatu, A., 10 Feb 2022, In: Marketing Science. 41, 4, p. 341-366 26 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (Scopus)10 Downloads (Pure) -
Adaptation of Bayesian Trials in the Presence of Interim Information
Liberali, G., Boersma, E., Lingsma, H., Brugts, J., Dippel, D. & Hauser, J. R., 2021, (Accepted/In press) In: MIT Sloan Working Paper. 6639, 21Research output: Contribution to journal › Article › Academic
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Morphing for Consumer Dynamics: Bandits Meet HMM
Liberali, G. & Ferecatu, A., 23 Nov 2021.Research output: Working paper › Preprint › Academic
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Learning with a purpose: the balancing acts of machine learning and individuals in the digital society
Liberali, G., 25 May 2018, Rotterdam: Erasmus Research Institute of Management (ERIM). (ERIM Inaugural Address Series Research in Management).Research output: Book/Report/Inaugural speech/Farewell speech › Inaugural speech
Open AccessFile1 Downloads (Pure)
Prizes
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Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO)
Liberali, Gui (Recipient), 1 Jan 2016
Prize › Popular
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Top Talent Researcher, Erasmus School of Economics 2013
Liberali, Gui (Recipient), 1 Jan 2013
Prize › Popular
Activities
- 2 Editorial work
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Management Science (Journal)
Gui Liberali (Editor)
1 Apr 2018 → …Activity: Publication peer-review and editorial work › Editorial work › Academic
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International Journal of Research in Marketing (Journal)
Gui Liberali (Editor)
24 Feb 2014 → …Activity: Publication peer-review and editorial work › Editorial work › Academic