Research output per year
Research output per year
Personal profile
Research interests
Gui Liberali is the full Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He is an Associate Editor at Marketing Science and an Area Editor at the International Journal of Research in Marketing (IJRM). He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, online advertising, targeting models, AI agents, adaptive experiments (e.g., clinical trials, advertising trials), dynamic programming, and reinforcement learning. Personal webpage: guiliberali.org For more details on professional experience, education, and latest news please visit my linkedin page at www.linkedin.com/in/gui-liberali/
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Real-time adaptive randomization of clinical trials
Liberali, G., Boersma, E., Lingsma, H., Brugts, J., Dippel, D., Tijssen, J. & Hauser, J., Feb 2025, In: Journal of Clinical Epidemiology. 178, 111612.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Citation (Scopus)2 Downloads (Pure) -
Introduction to the Special Section on Data-Driven Prescriptive Analytics
Giesecke , K., Liberali, G., Nazerzadeh , H., Shanthikumar , J. G. & Teo, C., 17 Mar 2022, In: Management Science. 68, 3, p. 1591-1594 4 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile3 Citations (Scopus)223 Downloads (Pure) -
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
Liberali, G. & Ferecatu, A., 10 Feb 2022, In: Marketing Science. 41, 4, p. 341-366 26 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile7 Citations (Scopus)244 Downloads (Pure) -
Special Issue on Data-Driven Prescriptive Analytics
Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G. & Teo, C., 6 Jun 2018, In: Management Science. 64, 6, p. 2972-2972 1 p.Research output: Contribution to journal › Article › Academic › peer-review
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Learning with a purpose: the balancing acts of machine learning and individuals in the digital society
Liberali, G., 25 May 2018, Rotterdam: Erasmus Research Institute of Management (ERIM). (ERIM Inaugural Address Series Research in Management).Research output: Book/Report/Inaugural speech/Farewell speech › Inaugural speech
Open AccessFile11 Downloads (Pure)
Prizes
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Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO)
Liberali, G. (Recipient), 1 Jan 2016
Prize › Popular
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Top Talent Researcher, Erasmus School of Economics 2013
Liberali, G. (Recipient), 1 Jan 2013
Prize › Popular
Activities
- 3 Editorial work
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Marketing Science (Journal)
Liberali, G. (Member of editorial board)
1 Jan 2025 → 31 Dec 2027Activity: Publication peer-review and editorial work › Editorial work › Academic
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Management Science (Journal)
Liberali, G. (Guest Editor)
1 Apr 2018 → 31 Dec 2022Activity: Publication peer-review and editorial work › Editorial work › Academic
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International Journal of Research in Marketing (Journal)
Liberali, G. (Guest Editor)
24 Feb 2014 → 31 Dec 2016Activity: Publication peer-review and editorial work › Editorial work › Academic