prof.dr. Gui Liberali

Search results

• 2024

  Adaptation of Bayesian Trials in the Presence of Interim Information

  Liberali, G., Boersma, E., Lingsma, H., Brugts, J., Dippel, D. & Hauser, J. R., 2024, In: MIT Sloan Working Paper. 6639, 21

  Research output: Contribution to journal › Article › Academic
• 2022

  Introduction to the Special Section on Data-Driven Prescriptive Analytics

  Giesecke , K., Liberali, G., Nazerzadeh , H., Shanthikumar , J. G. & Teo, C., 17 Mar 2022, In: Management Science. 68, 3, p. 1591-1594 4 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File
  3 Citations (Scopus)

  170 Downloads (Pure)

• Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models

  Liberali, G. & Ferecatu, A., 10 Feb 2022, In: Marketing Science. 41, 4, p. 341-366 26 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Web Page 100%
  • Morphing 100%
  • Hidden Markov Models 100%
  • Dynamic Program 50%
  • Business Management 33%
  6 Citations (Scopus)

  155 Downloads (Pure)
• 2018

  Special Issue on Data-Driven Prescriptive Analytics

  Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G. & Teo, C., 6 Jun 2018, In: Management Science. 64, 6, p. 2972-2972 1 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Individual Level 100%
  • Management Challenge 100%
  • Business Transaction 100%
  • Prescriptive Analytics 100%
  • Information Analysis 100%

• Learning with a purpose: the balancing acts of machine learning and individuals in the digital society

  Liberali, G., 25 May 2018, Rotterdam: Erasmus Research Institute of Management (ERIM). (ERIM Inaugural Address Series Research in Management).

  Research output: Book/Report/Inaugural speech/Farewell speech › Inaugural speech

  Open Access

  File
  9 Downloads (Pure)
• 2017

  Morphing theory and applications

  Liberali, G. B., Hauser, J. R. & Urban, G. L., 2017, International Series in Operations Research and Management Science. Springer New York, p. 531-562 32 p. (International Series in Operations Research and Management Science, Vol. 254).

  Research output: Chapter/Conference proceeding › Chapter › Professional

  • Morphing 100%
  • Marketing Effort 33%
  • e-Commerce 16%
  • Customisation 16%
  4 Citations (Scopus)
• 2015

  Introduction to the IJRM Special Issue on Marketing and Innovation

  Liberali, G., Muller, E., Rust, R. & Stremersch, S., 2015, In: International Journal of Research in Marketing. 32, 3, p. 235-237 3 p.

  Research output: Contribution to journal › Article › Academic › peer-review
• 2014

  Morphing advertising to improve online campaign success

  Liberali, G., 2014, In: RSM Discovery - Management Knowledge. 20, 4, p. 12-14 3 p.

  Research output: Contribution to journal › Article › Professional

  Open Access

  File
  22 Downloads (Pure)

• Morphing Banner Advertising

  Urban, G., Liberali, G., Bordley, R., Macdonald, E. & Hauser, J., 2014, In: Marketing Science. 33, 1, p. 27-46 20 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Morphing 100%
  • Cognitive Style 100%
  • Advertising 100%
  • Internet Marketing 100%
  • Marketing Dynamics 50%
  73 Citations (Scopus)

• Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment

  Hauser, J., Liberali, G. & Urban, G., 2014, In: Management Science. 60, 6, p. 1594-1616 23 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Morphing 100%
  • Field Experiment 100%
  • Customer Segment 20%
  • Synthetic Data 20%
  • Calibration Data 20%
  42 Citations (Scopus)
• 2012

  Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments

  Liberali, G., Urban, G. & Hauser, J., 19 Oct 2012, In: International Journal of Research in Marketing. 30, 2, p. 101-113 13 p., 1.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Continuous Time 100%
  • Markov Model 100%
  • Logit Model 100%
  13 Citations (Scopus)
• 2011

  Comments on Product Line Design Optimization

  Liberali, G., 2011, In: International Journal of Research in Marketing. 28, 1, p. 28-29 2 p.

  Research output: Contribution to journal › Article › Academic › peer-review

• Effects of Sensitization and Habituation in Durable Goods Markets

  Liberali, G., Gruca, T. & Nique, W., 2011, In: European Journal of Operational Research. 212, 2, p. 398-410 13 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Durable Good 100%
  • Discount Rate 100%
  • Consumer Attitude 33%
  • Unit Costs 33%
  6 Citations (Scopus)

  42 Downloads (Pure)
• 2009

  Morph the Web to build empathy, trust and sales

  Urban, G. L., Hauser, J. R., Liberali, G., Braun, M. & Sultan, F., Jun 2009, In: MIT Sloan Management Review. 50, 4, p. 53-61 9 p.

  Research output: Contribution to journal › Comment/Letter to the editor › Popular

  26 Citations (Scopus)

• Morphing the Web - Building Empathy, Trust, and Sales

  Urban, G., Hauser, J., Liberali, G., Braun, M. & Sultan, F., 2009, In: MIT Sloan Management Review. 50, 4, p. 53-61 9 p.

  Research output: Contribution to journal › Article › Academic › peer-review

• Rejoinder Response to Comments on "Website Morphing"

  Hauser, J., Urban, G., Liberali, G. & Braun, M., 2009, In: Marketing Science. 28, 2, p. 227-228 2 p.

  Research output: Contribution to journal › Article › Academic › peer-review
  1 Citation (Scopus)

• Website Morphing

  Hauser, J., Urban, G., Liberali, G. & Braun, M., 2009, In: Marketing Science. 28, 2, p. 202-223 22 p.

  Research output: Contribution to journal › Article › Academic › peer-review
  217 Citations (Scopus)