Guido Baltussen is full Professor in Finance (Chair: Behavioral Finance and Financial Markets) and a Tinbergen and ERIM (high performance) fellow. His expertise is financial markets, investments, and investor behavior. Guido has published several articles in the leading academic finance journals (e.g., American Economic Review, Journal of Financial Economics, Management Science, Journal of Financial and Quantitative Analysis) as well as practitioner journals (e.g., Financial Analysts Journal, Journal of Portfolio Management). His research is covered in various media such as the Wall Street Journal, America Today, Bloomberg News, MoneyWeek, and Financial Times. Guido also works in the investment industry at Northern Trust Asset Management, managing quantitative investment teams and strategies. Before he obtained his PhD in Finance at the Erasmus University Rotterdam, and was visiting at Stern School of Business of New York University, New York, USA.