Jason Pridmore is a Professor of Human Centric AI in Society with a focus on Emerging Technologies and Social Change. He is the co-director of the Community for Learning Innovation and the co-lead of the AI strategy working group at Erasmus University Rotterdam (EUR). He works in the Department of Media and Communication which is within the Erasmus School of History, Culture and Communication where he was the former Vice Dean of Education. Jason is the coordinator of both COALESCE, which will build a European Science Communication Competency Centre, and SEISMEC, an EU funded project piloting Human Centric Industry innovations. Jason is also the lead on several projects with his research team, including SPATIAL, Ashvin, REINCARNATE, and he co-leads the Inspiring and Anchoring Trust in Science project. Previously, Jason led the TRESCA project, and was the Project Exploitation Manager and Data Security Manager on the BIM-SPEED project. He was the Principle Investigator in the Netherlands on the Mobile Privacy Project.

His research interests are focused primarily on practices of digital science communication, digital identification, the use of new/social media and consumer data as surveillance practices, and digital (cyber) security issues. He has written extensively on marketing practices and information exchange and participates in research focused on privacy, data ethics, mobile devices, policing practices, citizenship, branding and quantified self movements. Jason currently participates in an advisory capacity for a range of European Union Research projects and Dutch funded projects on new technologies, privacy, and security issues.

He is co-editor of the book Digitising Identities: Doing Identity in a Networked World published by Routledge press. Prior to joining the department, he was the Senior Researcher on the DigIDeas project based in Maastricht, the Netherlands. This project examined the social and ethical implications of digital identification, with his research focusing specifically on consumer identity and identification practices and the use of new media in marketing practice. Jason received his PhD from the Department of Sociology at Queen’s University, Canada, in 2008. Before moving to the Netherlands, he worked as a Post-Doctoral fellow as part of The New Transparency Project within the Surveillance Studies Centre at Queen’s University.