Personal profile
Research interests
Johannes Boegershausen obtained his Ph.D. in Marketing from the University of British Columbia, Canada. Subsequently, he worked as an Assistant Professor of Marketing at the University of Amsterdam. In September 2020, Johannes joined the Rotterdam School of Management, Erasmus University Rotterdam. He has been an Associate Professor of Marketing since December 2025.
Johannes' research examines marketplace morality, polarized sentiments, stigma, and well-being, often from a social-cognitive perspective. He also develops methodological frameworks and tools to enhance the quality of social science research using online research methods, such as web scraping and social media simulation software. His research has been published in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Consumer Psychology, and International Journal of Research in Marketing. He received several grants from various organizations, such as the Marketing Science Institute and Accessibility Standards Canada.
At RSM, Johannes teaches the undergraduate minor "The Art of Choosing: Making Choices that Maximize Happiness" and the M.Sc. elective "Brand Development."
For more information about Johannes, see his personal website: https://boegershausen.net/
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Collaborations and top research areas from the last five years
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Social Bias Blind Spots: Attractiveness Bias Is Seemingly Tolerated Because People Fail to Notice the Bias
Jaeger, B., Paolacci, G. & Boegershausen, J., 2025, In: Journal of Personality and Social Psychology. 129, 6, p. 1037-1053Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile288 Downloads (Pure) -
DICE: Advancing Social Media Research through Digital In-Context Experiments
Roggenkamp, H., Boegershausen, J. & Hildebrand, C., 27 Feb 2026, In: Journal of Marketing.Research output: Contribution to journal › Article › Academic › peer-review
Open Access1 Citation (Scopus) -
On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies
Boegershausen, J., Cornil, Y., Yi, S. & Hardisty, D. J., Sept 2025, In: International Journal of Research in Marketing. 42, 3, p. 886-903 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile12 Citations (Scopus)516 Downloads (Pure) -
Understanding and Improving Consumer Reactions to Service Bots
Castelo, N., Boegershausen, J., Hildebrand, C. & Henkel, A. P., 1 Dec 2023, In: Journal of Consumer Research. 50, 4, p. 848-863 16 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile132 Citations (Scopus)224 Downloads (Pure) -
Fields of Gold: Scraping Web Data for Marketing Insights
Boegershausen, J., Datta, H., Borah, A. & Stephen, A. T., 1 Sept 2022, In: Journal of Marketing. 86, 5, p. 1-20 20 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access107 Citations (Scopus)
Press/Media
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New way to collect web data to ensure valid academic research
15/06/22
1 item of Media coverage
Press/Media: Public engagement activities › Academic
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Fields of Gold: Scraping Web Data for Marketing Insights
1/06/22
1 item of Media coverage
Press/Media: Public engagement activities › Academic