Personal profile
Research interests
\**Jonas Schlicht is a PhD student in the [Erasmus Movez Lab][] and interested in social influence effects. *\*In his research he focuses on how to apply social influence and communication strategies, to *nudge* people towards more healthy and sustainable lifestyles.
As part of the [Movez-Team][Erasmus Movez Lab], Jonas collobarates with experts in the field of (health) communication, online social networks and statistical modelling. The aim of the project is to utilize the promising potential of social networks for influencing a young target audience. Using a machine-learning approach, the project aims to take a next step towards the \*automation \*of health-campaigns.
**Research interests:**
\#socialinfluence \#behavioralchange \#socialnetworks
\#machinelearning \#communication \#health \#influencermarketing \#socialchange
**Bio**
Jonas received a Bachelors degree in Media Studies in Siegen (Germany) and a Research Master degree in Communication Science from the University of Amsterdam. Here he specialized in the field of *Persuasive Communication*: i.e. Marketing and Health Communication..
Furthermore Jonas researched the potentials of *machine-learning* and *high-immersive-technology* (Virtual Reality), as versatile tools for the social sciences and future vehicles for social change.
[Erasmus Movez Lab]: http://www.movez-network.eu/
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Research output
- 2 Article
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A Match Made in Language: Examining the Role of Linguistic Similarity in Adolescents’ Preference for Persuasive Health Messages in Social Media Contexts
Schlicht, J., van Woudenberg, T., Blok, D. J., Simoski, B. & Buijzen, M., 8 Jan 2026, (E-pub ahead of print) In: Health Communication.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile4 Downloads (Pure) -
Arranging the fruit basket: A computational approach towards a better understanding of adolescents? diet-related social media communications
Schlicht, J., van Woudenberg, T. & Buijzen, M., Oct 2022, In: Acta Psychologica. 230, p. 1-14 14 p., 103738.Research output: Contribution to journal › Article › Academic › peer-review
Open Access2 Citations (Scopus)