dr. Jurriaan Nijholt

I continuously pursue teaching excellence and innovation in various roles at the Dept. of Strategic Management & Entrepreneurship, especially in courses that straddle the line between theory and practice. Experienced in coordinating and teaching large undergrad courses such as RSM's first-year capstone Strategic Business Plan, as well as our (fulltime and parttime) MSc programmes. In earlier research-focused positions, I studied the role of rhetorics, narratives and legitimacy in the diffusion of management ideas, and published in international journals such as Strategic Organization, Journal of the Academy of Marketing Science and Scandinavian Journal of Management.