Research output per year
Research output per year
Personal profile
Research interests
Dr. Kyriakos Riskos is a Lecturer in Marketing at the Department of Media and Communication, Erasmus University Rotterdam and a Postdoctoral researcher in Marketing at the University of Macedonia, Greece. He holds a PhD in Marketing, an MSc in Informatics and Management and a BSc in Economics from Aristotle University of Thessaloniki. His research interests lie within the fields of New Media Marketing, Neuromarketing, Consumer Brand Engagement, Media Branding and Media Consumption.
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Can Eye Trackers and EEG Be Used by Small-Medium Marketing and Advertising Agencies? A Qualitative Study
Yfantidou, I., Riskos, K. & Tsourvakas, G., 8 Jun 2022, Advances in Digital Marketing and eCommerce - Third International Conference, 2022. Martínez-López, F. J. & Martinez, L. F. (eds.). Springer Science+Business Media, p. 164-170 7 p. (Springer Proceedings in Business and Economics).Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review
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Designing the Tourist Journey for the Advancement of Sustainable Tourist Practices
Fragidis, G., Riskos, K. & Kotzaivazoglou, I., 8 Aug 2022, In: Sustainability (Switzerland). 14, 15, p. 1-20 20 p., 9778.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile3 Citations (Scopus)8 Downloads (Pure) -
The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model
Riskos, K., Dekoulou, P., Hatzithomas, L. & Kotzaivazoglou, I., Jun 2022, In: International Journal of Business Science and Applied Management. 17, 2, p. 1-15 15 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile6 Downloads (Pure) -
Ecolabels and the attitude–behavior relationship towards green product purchase: A multiple mediation model
Riskos, K., Dekoulou, P., Mylonas, N. & Tsourvakas, G., 17 Jun 2021, In: Sustainability (Switzerland). 13, 12, p. 1-22 22 p., 6867.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile22 Citations (Scopus)2 Downloads (Pure) -
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model
Riskos, K., Hatzithomas, L., Dekoulou, P. & Tsourvakas, G., 15 Feb 2021, In: Journal of Media Business Studies. 19, 1, p. 1-28 28 p.Research output: Contribution to journal › Article › Academic › peer-review
9 Citations (Scopus)
Prizes
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"Early career researchers Award” of the European Media Management Association
Riskos, Kyriakos (Recipient), 2019
Prize: Other distinction › Academic