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Research interests

Dr. Kyriakos Riskos is a Lecturer in Marketing at the Department of Media and Communication, Erasmus University Rotterdam and a Postdoctoral researcher in Marketing at the University of Macedonia, Greece. He holds a PhD in Marketing, an MSc in Informatics and Management and a BSc in Economics from Aristotle University of Thessaloniki. His research interests lie within the fields of New Media Marketing, Neuromarketing, Consumer Brand Engagement, Media Branding and Media Consumption.

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